At Trucking 360, we start with the customer and work backwards. We work vigorously to earn and keep customer trust. Although we pay attention to competitors, we obsess over customers.

We recognize that our employees are the backbone of our success. We invest in their growth, provide a supportive work environment, and ensure their well-being is prioritized.

Trucking 360 leaders are owners. They think long term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team.

We constantly seek ways to simplify. We are externally aware, look for new ideas from everywhere, and are not limited by "not invented here." As we do new things, we accept that we may be misunderstood for long periods of time.

We are never done learning and always seek to improve ourselves. We are curious about new possibilities and act to explore them.

We raise the performance bar with every hire and promotion. We recognize exceptional talent, and willingly move them throughout the organization. We develop leaders and take their role in coaching others seriously.

We have relentlessly high standards - many people may think these standards are unreasonably high. We continually raise the bar and drive our teams to deliver high-quality products, services, and processes. We ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.

We try not to spend money on things that don't matter to customers. Frugality breeds resourcefulness, self-sufficiency, and invention. There are no extra points for headcount, budget size, or fixed expense.

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. They benchmark themselves and their teams against the best.

Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.